The Platform
LooksOnLife is a curated platform that turns world-class photography into the Wrapped Look, a small, hand-finished fine-art object that lives in homes, offices and selected retail spaces across the world. Every Wrapped Look credits the photographer who made it. Every Wrapped Look is produced in our own Foto Lab in Amstelveen, by a small team, to the same standard.
We work with a small, deliberately selected roster of working photographers. We are not a print marketplace and we are not a stock library. We are a platform built around the photographers we choose to work with.
If our work interests you, we'd like to have a conversation.
What the Wrapped Look is
The Wrapped Look is a deliberately small format. A fine-art block, hand-finished, framed by a silicone Wrapp in one of sixteen colours. It is not a print, not a poster and not a sample of a larger work, it is its own format, designed specifically for this purpose.
We think of the Wrapped Look as the amuse-bouche of a photographer's work. A small, beautifully-made object that introduces a wider audience to their photography.
People who would otherwise never have encountered the photographer's practice meet it through a Wrapped Look on a sideboard, a shelf or a wall and a meaningful share of them go on to discover the photographer's larger work.
The Wrapped Look does not compete with the photographer's prints, exhibitions, books, or licensed projects. It serves the platform tier below all of those, where audiences are larger and the format is smaller.
What we offer photographers
A curated platform, not a marketplace
Every photographer on LooksOnLife is selected. The roster is small by design and will stay that way. Photographers who join are joining a defined company of peers, not an open pool.
What we offer photographers
Your name on every Look. Permanently
Every Wrapped Look credits the photographer by name, place, and title of the photograph. Each Look carries a QR code that links to the photographer's profile on our site and from there it's a small step to your own website and practice. Every Look that ends up on a wall in someone's home is a permanent discovery vector.
What we offer photographers
Your work,properly made.
We don't license your photographs to a printing operation. Every Wrapped Look is produced by hand in our Foto Lab in Amstelveen, on archival materials, by people whose work is to get this right.
What we offer photographers
Reach across two channels.
Wrapped Looks reach end consumers directly through our webshop and reach physical buyers through our growing network of curated retail partners, gift shops, museum shops, hotels and corporate gifting programs. Both channels are international, both are growing.
What we offer photographers
Clear,ongoing royalty.
You earn a royalty on every Wrapped Look sold of your work, paid monthly, with full sales data shared regularly so you can see exactly where your work is going. The royalty is real, but it is not the headline of the offer. The headline is what the platform does for you over time.
What we offer photographers
Everything else stays yours.
Joining LooksOnLife does not compromise your prints, your exhibitions, your books, your licensing or any other tier of your practice. The Wrapped Look is a small, distinct format. Everything outside it remains entirely yours, including all copyrights.
Who we work with
We work with photographers who have spent years building a real body of work. Photographers whose images are made deliberately, in places they know, with a sensibility that holds together across a portfolio.
We aim for a balanced visual story per country, across styles landscape, street, portrait,architecture, the abstract and the human. The roster reflects that, and we add photographers whose work extends or deepens what we already have.
We ask for a minimum commitment of one year, extendable by agreement. Building real distribution takes time. A short-term arrangement doesn't allow either of us to do the work properly.
Photographers who recently became partners
Meet the photographer behind the lens. Each Look is captured by a photographer selected for their unique vision and craft.
